March 25, 2014

Free market America is a competitive place. Closing sales is paramount to building a loyal customer base. Generating volume leads to growth. Growth pays the bills—or does it? My definition of selling includes closing the sale while making a fair profit.

 

The free market...

March 21, 2014

Established roads can set you on your way and ultimately wind around business challenges, driving you away from sound business decisions. The roads of positive change drive you and your business along a more direct route, making the trip fun, rewarding and profitable.

 

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March 18, 2014

Centralizing your industry focus in one location reduces travel expenses and places your products in an environment of excitement. Industry buzz adds to promotions, making Trade Shows the perfect vehicle to promote your company.

 

Since Trade Shows come with the associat...

March 15, 2014

Customers are business. If you buy into the simple concept that business is lifeless without customers, then it follows that “your” customers are “your” business. The complications beyond this thought are the distractions that derail visible activities, yet your effort...

March 12, 2014

Creating a new idea is a special accomplishment. While special, just because you think up an idea, it pays to consider that ownership of ideas belongs to more than just the individual. Ideas only take on life when they are supported by groups that are larger than the s...

March 10, 2014

Connecting with customers moves your brand ahead. Engaging with customers requires a creative, sustained and dedicated effort. Earning customers produces growth. Retaining customers is high priority. A retained customer spreads the word relating to your quality, innova...

February 26, 2014

Spirited conversation often leads to an explosion of ideas. Often, the conversation weaves its way down a road that is different than the original route installed in our mental navigation system.

 

Recently, I found myself doing research on selecting company names and pr...

May 1, 2013

Social media, video chats, email and the phone are dandy, but meeting in person is the way to engage fully with customers. Face to face is the way to get business done, as dynamic conversation opens the door to new possibilities.

 

When you can have real time in front of...

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Pricing for Profit

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